Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

Anabelle fosters project excellence across Labbrand’s consulting teams. She works closely with them to deliver strong account management and project output. She is also responsible for managing key accounts at a strategic level and supervising the account management team to continuously deliver actionable branding solutions to our clients.

Charlotte oversees the strategic development of Labbrand France. She works closely with department directors to deliver the right solutions to brand and business challenges. Charlotte accompanies global brands to think about new strategies and create value based on a solid purpose. Cultivating a passion for trends, she defines creative approaches to draw new possible futures. 

Nadège reveals meanings behind brands, markets and trends to guide clients into the formulation of impactful and unique brand positioning and their transformation into relevant brand actions and expressions.

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

Jessalynn is based in Singapore to lead the development and growth of Labbrand in the Southeast Asia region. Passionate about business transformation, experience creation, marketing strategies, brand innovation, placemaking and retail design, Jess has directed and delivered meaningful brand experiences, receiving award and accolade recognition in 13 international competitions. 

With her passion in branding and marketing, Ying helps brands to cut through the noise and communicate with a defined purpose. Her experience in branding, marketing, digital, and public relations combined helps clients to transform its brand vision into an integrated communication strategy. 

With 18 years experience in brand consulting and communication, Jane is recognized for her expertise in brand strategy and communication strategy. She was responsible for the strategy departments of leading agencies like Leo Burnett, Interbrand etc. 
Being the senior strategy director of Interbrand Greater China, Jane helped a number of domestic and foreign enterprises to accomplish brand strategy transformation and brand management.

During her service in GroupM, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development. 

Injecting the thinking about rational business logic and emotional brand experience into brand strategy, Jane can effectively leverage her broad experience across different categories to inspire client’s aspiration for efficient and disruptive growth. 
 

William believes in evidence and proof-driven thinking process. Having lived in Beijing, Shanghai and Chongqing, his ability to identify domestic diverse culture offers value-added market insights and consumer trends for foreign brands. He worked with diverse industry sectors such as healthcare, technology, luxury and finance.