Vladimir founded Labbrand in 2005. He has assisted over 100 companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian.

Amanda assisted with the setup of Labbrand Shanghai in 2005 and is the Director of the Verbal Creative department. Amanda has a profound knowledge of Chinese culture, language and market. She is an expert in the trademark system and corporate name system in China.

Amanda has participated and managed various branding projects including market entry survey, competitive environment analysis, brand concept testing, validation and creation, brand identity test, etc.

Anabelle fosters project excellence across Labbrand’s consulting teams. She works closely with them to deliver strong account management and project output. She is also responsible for managing key accounts at a strategic level and supervising the account management team to continuously deliver actionable branding solutions to our clients.

Catherine envisions and develops brand solutions that are relevant across cultures. Through elevating design to a highly strategic level, Catherine helps bring brand ideas to life.

With experience leading multinational teams in New York, Taipei, and Shanghai, Catherine delivers a cross-cultural and transformative approach to design. By emphasizing on an inclusive process incorporating perspectives across different disciplines, she cultivates innovative solutions for clients.

For nearly two decades, Catherine has delivered global brand identity solutions for world-class hospitality, luxury, F&B, automotive, finance, technology, industrial, and retail brands, with a specialized emphasis on lifestyle initiatives.

Jessalynn is based in Singapore to lead the development and growth of Labbrand in the Southeast Asia region. Passionate about business transformation, experience creation, marketing strategies, brand innovation, placemaking and retail design, Jess has directed and delivered meaningful brand experiences, receiving award and accolade recognition in 13 international competitions. 

As an insight expert, Lihuan leads Labbrand’s market and consumer insight practice for quantitative research, data analysis, and data visualization. He is particularly passionate about driving clients’ growth through identifying insights, integrating data, and forming strategy.

Lihuan believes in the synergy between micro and macro knowledge of human behaviors. Having lived and worked in New York, Taipei, Hong Kong, and Shanghai, Lihuan leverage consumer research knowledge and analytical expertise through multicultural collaboration and interdisciplinary projects for global brands across markets.

Prior to Labbrand, Lihuan worked with Cathay Pacific Group where he led Strategy, Analytics, & Customer Experience team of Asia Miles business. He also worked with Prophet Hong Kong as insights lead to help clients across Asia region in hospitality, finance, and retail.

Lihuan holds master degree and PhD candidacy of Sociology from City University of New York, Graduate Center. He is fluent in both English and Mandarin.

With 18 years experience in brand consulting and communication, Jane is recognized for her expertise in brand strategy and communication strategy. She was responsible for the strategy departments of leading agencies like Leo Burnett, Interbrand etc. 
Being the senior strategy director of Interbrand Greater China, Jane helped a number of domestic and foreign enterprises to accomplish brand strategy transformation and brand management.

During her service in GroupM, Jane helped the localization of new global OS, communication strategy of luxury brands, thought leadership of luxury category as well as business development. 

Injecting the thinking about rational business logic and emotional brand experience into brand strategy, Jane can effectively leverage her broad experience across different categories to inspire client’s aspiration for efficient and disruptive growth.